Online Marketing Assistent at SuitArt

About SuitArt

vision: 5 years from now suitart will have developed into an internationally
established franchise system for bespoke suits incorporating
the Swiss quality standard.

SuitArt specializes on the sale of individually
designed bespoke suits, shirts, and winter coats
with a high production level. In addition, there is
a variety of accessories to choose from. SuitArt is
able to set itself apart from existing suppliers in
different ways. First of all, you have a high assortment
of products available for personal individualization.
Second, we are capable of maintaining
a strong brand development. Last but not least, we
allow flat hierachies for fast growing.
The customer enjoys complete freedom in designing
his clothes. Prior to each order a SuitArt employee
takes 32 measurements of the customer. Afterwards,
the customer can implement his design
wishes (buttons, fabric, form of pockets and lapels,
lining, cut, etc.). The collected data is then put into
an order sheet and gets send to our producers in
Bangkog. Our own elaborated system allows for a
higher degree of individualization in comparison
to our competitors. We are usually able to schedule
a fitting within 4 weeks (6 days through express
order). Small alterations are taken care of by SuitArt‘
s own tailors in Switzerland. We guarantee a
perfect fit for all our clothes. We only produce what
the customer orders. That means that there no
costs for storage and the capital is only short-term
bound. Moreover, in contrast to our competitors we
do not carry the risk of misinvestment (sale of old
collection).

2.2 range of products
As of April 1st 2009 SuitArt carries custom-made
suits, custom-made shirts and custom-made winter
coats. Up until now we both satisfied more than
1500 customers and built up a strong supplier
relationship. Our processes are subject to constant
improvement.
Development potential: Future sales are supposed
to be supported by a design software. By visualizing
the products you can not only reduce the time
of consultation but also increase customer satisfaction.
2.2.1 custom-made suits
The customer can create his suit from a huge variety
of fabrics and garments. The most common
order is the business suit. Here very classic and
discreet details are chosen.
The wedding suit comes closely behind the business
suit. The suit can both perfectly match the
wedding dress and the theme of the wedding.
Naturally, fancy suits are also possible.
Since there is no set pattern all wishes can be fulfilled.
DJ Antoine accepted his Swiss Music Award
in a purple suit.
2.2.2 custom-made shirts
You can enjoy discreet individuality in day-to-day
business by adding another fabric to the inside of
your collar or under your button tab. We offer 12
different collars and 14 diverse cuffs. New fabrics arrive on a regular basis –
our dynamic change of assortment.
Patterns can be touched and compared.
2.2.3 custom-made winter coats
As with suits you can choose among 500 linings. The style of the coat is defined
by its length and its pocket form. The winter coat is available as slim fit
und you may also add a personal monogram.
2.2.4 accessories
Experience has shown that it is quite easy to sell accessories due to the high
customer frequency. Therefore, SuitArt carries cufflinks, ties and hand- kerchiefs.
Development: We are looking to expand the field of accessories since there
is an exalted potential for crossselling. Scarves and belts are soon going to be
implemented.
Brand development
We have invested a considerable amount of energy and money into the
registered trademark SuitArt. Within the first 2 years we managed to create
a wide brand awareness especially in the regions of Zurich and Basel. This
brand development is supposed to be expanded through franchising. Articles
in the Bilanz, in the Weltwoche and a report in Swiss TV contribute to this
development.
A strong corporate identity helps to build a formidable recognition value.