Fry7

Get Into PR with these Incredible Opportunties

Posted on Monday 20 February 2012 at 14:18PM by Ed

Ben Matthews

At Enternships, we've been putting together this exhaustive guide to getting into PR and PR internships, together with eight PR experts. “PR is a fantastic industry to work in and there's never been a better opportunity to get your career started - if you really want it, you'll get that PR job!” - Ben Matthews We're also excited to tell you about PR prom - a must-attend for anyone looking to get into PR - being held on Thursday 23rd February at Shoreditch Town Hall in London. You can book your ticket here.

It's the perfect excuse to dress up and connect with 500 of the Top PR's in the United Kingdom, with all proceeds supporting BrightOne, a volunteer-run PR agency for non-profits, charities and social enterprises.

In exchange for a mere twenty-five pounds, you'll enjoy food, drink (including 'Brite Fizz' cocktails on arrival) along with live entertainment and a DJ set.

Oh, and there's a 10% discount code 'student' to make it an even sweeter deal ;)

We asked our eight PR experts what their best moment in PR has been...

What's Been Your Best Moment In PR?Winning my first account was special. It was two weeks into my first job as a PR, for a small but growing web design agency that went on to be sold to Gyro and become of the biggest in the world. I had absolutely no PR experience, but had done most of the groundwork for the pitch. 'Social' and digital media was still relatively new, and that one account shaped the rest of my career.” - Vikki Chowney

Winning Young PR Professional of the Year at the PR Week Awards. I picked up the brochure writing up the awards as I walked out the door. It was nice to see a write up on what I’ve been up to in the 3 years since I graduated and got my first job in PR, as well as see the quality of the other shortlisted PRs – Luke Alexander and Louise Lloyd were even nice enough to congratulate me on the win.

Reading through the write up, there was a pull out quote which really flattered me from one of the judges on the panel - "It's exciting to see such a young talent shaping the future of our industry with such self-effacing modesty". It shows that the nice guys don't finish last after all!” - Ben Matthews

Achieving national coverage for my clients is the best feeling and if it goes multi-platform i.e. TV, radio, print, it's even better!  This only happens with very newsworthy, timely stories that fit with the interest of a particular journalist on a particular day.  It's tricky and requires well-planned execution.” - Rachael Dines

Working with the Holocaust Memorial Day Trust. Some amazing people, some amazing stories. It's easy to get lost in the day-to-day, but working with the team  at HMDT, things quickly get put into perspective.” - James Gilheany

“I'm not sure if there is one thing that stands out more than others, but generally there is nothing better than running a campaign for a client that gets brilliant results. There's nothing quite like the buzz of seeing amazing coverage coming through or website hits going through the roof!” - Danny Whatmough

“I guess any campaign which does well is a good moment. I worked on a campaign for Aviva last year which was massive and it was great to be part of that success. Aviva’s first ever global brand campaign, You Are the Big Picture, aimed to bring to life their brand promise to recognise the needs of their customers better than any other insurance company.

To deliver this deeper engagement, Blue Rubicon (my company) democratised the concept of ‘recognition’, by creating a tactic to give tens of thousands of people the chance to see their face projected onto an iconic building in one of six cities across the world. These high impact public projections were delivered by a social media word of mouth campaign and far-reaching media relations, which took Aviva into fertile new ground.

The social media element of the campaign took Aviva from a standing start to a fully integrated campaign using personalised videos, Facebook, Youtube and Twitter to motivate the public to tell their friends and families. Not only did social media secure mass engagement, but it also resulted in mass approval from members of the public who relished the opportunity to get involved.

In addition, for every photo submitted via youarethebigpicture.com and facebook.com/aviva, Aviva also donated £1 to its Street to School programme to support the needs and rights of street children.” - Josh Feldberg

“I should really tell you about how I got a specific piece of press coverage so far, however that would be untrue.  I ran a press trip to Estoril, Portugal a few years ago which was one of the best experiences of my life.  We went in vintage cars to all locations, stayed in some of the best hotels I have ever seen, were taken on speed boats, helicopters and even to the old F1 course. There we got to go in several cars and get up to all kinds of fun.

The press were great people, the food was fantastic, I learnt loads and the weather just perfect. Best of all I was paid to do it!” - Lexi Mills Find out how to get into the wonderful world of PR with our latest PR internships and expert guide.



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