Business in You: new campaign launched by Prime Minister David Cameron and StartUp Britain Posted on Monday 23 January 2012 at 12:31PM by trrpaipai

Everyone is capable of setting up a business; you just need to find your passion. This is the message in the new campaign being launched today in Leeds by the Prime Minister and StartUp Britain, whose co-founder is Enternships’ CEO Rajeeb Dey.

StartUp Britain will join the Prime Minister in Leeds this morning to spearhead the new campaign, which aims to inspire and support the people of Britain into becoming  entrepreneurs.

“Enterprise is what we do in Britain. This is the year that, more than ever, we've got to go for it", said Cameron who is determined to “get behind Britain's grafters, doers, hard-workers and entrepreneurs”.

The ‘Business in You’ initiative comes in support of other projects the government has rolled up for small firms and would-be entrepreneurs, including making the government's disused office space available on short-term leases to them. This campaign will provide help in the form of free video tutorials, workshops and web-based seminars.

The message StartUp Britain co-founder and Enternships CEO sends is clear: “The jobs and growth will come from entrepreneurs and thus I'm particularly keen to send the message out to young people to look at entrepreneurship as a viable and rewarding career path and that in the midst of the bleak employment market entrepreneurship provides hope and opportunity”, says Rajeeb Dey.

The campaign is championed by successful businesses and entrepreneurs, including Huddle’s Alastair Mitchell, Paul Lindley from Ella’s Kitchen, Moonfruit’s Wendy Tan-White and Richard Moross, Moo.com.

Whilst unemployment continued to increase  a change has also been registered in terms of work patterns with the number of self-employed people and part-time workers rising considerably. A possible scenario might be that people have decided to take control of their future, become entrepreneurs and start their own businesses. This campaign launched by StartUp Britain and the Prime Minister aims to highlight that support is out there to help them fulfil their ambitions.

StartUp Britain and Enternships are a big fan of such projects because, as founder Rajeeb Dey puts it, “young people have the ability to not only take a job but in fact make a job; let’s make 2012 the year of the entrepreneur."