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Company Story: It all started in a Manhatten bar in 2003. Childhood friends, Ira Liran and Michael Kirban got chatting to two young Brazilian women about what they miss most about their country. One of the girls answers ‘agua de coco’, or coconut water to you and me.
Over the next few months, one of the Brazilian women becomes Ira’s wife and together, the guys set up a company hydrating the people of New York with 100% natural coconut water, under the brand name Vita Coco.
The news quickly spread to the rest of the US, UK and now Europe and Vita Coco is now one of the most exciting beverage brands in the world with a cult-like brand loyalty.
Following rapid growth across the UK, Vita Coco has just moved to a new Hydration Station in Farringdon and on the look out for new talented "nuts" to join our team across sales & marketing.
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